Free Prize Inside, Seth Godin

Are you remarkable? Is your product, or your service remarkable -- something that people want to remark on? If you aren’t you’re invisible. In this book, Godin shows you how to find that remarkable something. The technique he calls soft innovation -- that just about anyone in the organisation can think up, if they only knew how. Soft innovations makes your offering remarkable and becomes a second good reason to acquire it, and the first reason to talk about it. Its benefits are far greater than the cost or effort of implementing it. Find out how to use Edgecraft to do this for your product or your service -- or yourself.

The Power of the Purse, Fara Warner

Women now influence the vast majority of purchasing decisions -- and every year they gain direct control over trillions in new wealth. Women's access to power and money has transformed the way they approach brands, businesses, products, and services. The whole world of business is being changed by this fact. We can no longer disregard this emerging reality as we sit comfortably with 1950s notions running about our heads. Today business is about biology, technology, and sociology. The book is a set of case studies with one common theme: all these companies here have found a different road to reach women and incorporate women, and they are among the most successful companies on the planet.