"Criticism should be a casual conversation." W. H. Auden
Selected by Nigel Bailey

20 | 05 | 2012
8 March 2006
Books reviewed in March were, Get Them on Your Side, by Samual Bacharach, and The World is Flat, by Thomas Friedman.

Get Them on Your Side, Samual Bacharach

Politics is an inevitable, legitimate, and even beneficial aspect of corporate and organizational life. Hard work and good ideas are not enough to ensure success – your ability to win allies and head off corporate resistance is what really matters in today’s corporate environment. If you don’t gain support for your ideas, you could become an organizational casualty. Bacharach, a Cornell University professor, has produced a profound and highly practical guide for us all.

The World is Flat, Thomas Friedman

Women now influence the vast majority of purchasing decisions -- and every year they gain direct control over trillions in new wealth. Women's access to power and money has transformed the way they approach brands, businesses, products, and services. The whole world of business is being changed by this fact. We can no longer disregard this emerging reality as we sit comfortably with 1950s notions running about our heads. Today business is about biology, technology, and sociology. The book is a set of case studies with one common theme: all these companies here have found a different road to reach women and incorporate women, and they are among the most successful companies on the planet.