| August 2009 Johannesburg |
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For all who would not abandon their enterprises to chance, and would really like to do a credible job of forecasting, Ramo and Sugar's book is good place to start. It is practical and grounded and it is easy to follow the logic of their methodology. The book is divided into two parts, the first describing the methodology and the second a mind stretching journey through a set of forecasts using the methodology.
We are currently at a point in the evolution of trade where we don't think twice about biting into an orange grown on the other side of the world, as we listen to local music played on an MP3 player constructed of components made in 5 different countries. To get a perspective on the enormity of world trade, consider that in 2006 the world's countries exported $11.8 trillion in goods and services, and that world trade has nearly doubled in less than a decade. Venue and Date: This e-mail address is being protected from spambots. You need JavaScript enabled to view it to email Seipati to make your booking.
Strategic Business Forecasting, Simon Ramo & Ronald Sugar For all who would not abandon their enterprises to chance, and would really like to do a credible job of forecasting, Ramo and Sugar's book is good place to start. It is practical and grounded and it is easy to follow the logic of their methodology. The book is divided into two parts, the first describing the methodology and the second a mind stretching journey through a set of forecasts using the methodology. You also gain keen insights into why important possibilities are missed so often.This is not a book of predictions, rather about predicting - very necessary right now.
We are currently at a point in the evolution of trade where we don't think twice about biting into an orange grown on the other side of the world, as we listen to local music played on an MP3 player constructed of components made in 5 different countries. To get a perspective on the enormity of world trade, consider that in 2006 the world's countries exported $11.8 trillion in goods and services, and that world trade has nearly doubled in less than a decade. The book is anything but a dry history text book, it is filled with many great stories, well told, that I will share with you as you gain a deeper insight into how trade shaped the world in the past and will shape the world in the future, whether we like it or not. This is a masterful insight into the past that will help you really understand critical issues of the present day such as protectionism and globalization. Venue and Date: This e-mail address is being protected from spambots. You need JavaScript enabled to view it to email Seipati to make your booking.
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Strategic Business Forecasting, Simon Ramo & Ronald Sugar
A Splendid Exchange, William Bernstein