War in the Boardroom, Al & Laura Ries

If marketing is best explained as everything we do that attracts clients and customers to buy our services or goods, it pervades the whole business, and is everyone’s business. This book deals with the serious issue of the clash between the right-brained (visual, intuitive and holistic) and the left-brained (verbal, analytical and logical) managers.

Their different mindsets really do result in conflicting views of how to manage the business and this conflict can have severe consequences for the organization.

Monster Bosses, Patricia King

The author uses the monsters from 12 well known movies and legends to describe the variety of dysfunctional bosses. The book contains some of the soundest advice I have ever come across, on how to deal with these monsters.

Most people believe that the choice before them in the face of monster bosses is to risk losing their job, a promotion, a pay rise, being ostracised or humiliated, or do and say nothing.

Michelangelo Hotel, Sandton Square, WEDNESDAY 3rd June 7:45 a.m. to 8:45 a.m.

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War in the Boardroom, Al and Laura Ries

If marketing is best explained as everything we do that attracts clients and customers to buy our services or goods, it pervades the whole business, and is everyone’s business. This book deals with the serious issue of the clash between the right-brained (visual, intuitive and holistic) and the left-brained (verbal, analytical and logical) managers.

Their different mindsets really do result in conflicting views of how to manage the business and this conflict can have severe consequences for the organization. Using some of the world’s most famous companies (Nokia, Nintendo, Red Bull, etc.,) the authors convincingly show why some succeed and others decline (Sony, Motorola, AltaVista).

It is a fascinating tour though some of the major business issues facing any organization of any size – here is just a sampling of what you can expect to hear about: should you concentrate on the product or the brand? (Both are the wrong answer.) Should you expand or contract your brand? Is “first mover” really the advantage they say it is? Which is more important - cleverness or credentials? What do you want the consumer to know you for - quality, style, price and convenience? Or just one of these?

If marketing is everyone’s business, no-one should miss this one.

Monster Bosses, Patricia King

The author uses the monsters from 12 well known movies and legends to describe the variety of dysfunctional bosses. The book contains some of the soundest advice I have ever come across, on how to deal with these monsters.

Most people believe that the choice before them in the face of monster bosses is to risk losing their job, a promotion, a pay rise, being ostracised or humiliated, or do and say nothing. In choosing the latter, they run the risk of being forever robbed of job satisfaction and motivation, and risk their physical and mental health. But which part would you rather play in your life’s movie – Van Helsing, the handsome hero who drives a stake through Dracula’s heart, or the little girl Frankenstein’s monster tosses into the lake? There is a moment in every horror movie when you see determination in the hero’s eyes – the shock and denial is over, the hero fights back!

Since everyone has the right to decent treatment, a safe work environment, a stab at career progress, and to some, job satisfaction, you will need to identify the genre of monster you are dealing with and be armed with appropriate tools and methods.

If you are a manager this will function as a guide as to what behaviour to avoid and a reality check.

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